It is a New Day<p value="<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">Recently, the world changed and it did so to what may seem to many of us overnight. This new virus that is dominating the U.S. has slowed down if not brought our economy to a halt. With that being said, if there were any doubts from companies (both large and small) working with a marketing firm, those have increased. It is not our intent to bring anyone down but instead our goal is to face the problem of our current landscape head on and demonstrate how to work through it instead of avoiding what is happening (McNeil, D., 2020). <br><br>In this article, we will talk about not only this challenge but also the challenges of staying present, encouraging businesses to rethink their strategy and embrace the new norm. We will also focus on how to make a living and new strategies to grow your marketing agency. Change can be a good thing, let's talk about how.
In this article, we will talk about not only this challenge but also the challenges of staying present, encouraging businesses to rethink their strategy and embrace the new norm. We will also focus on how to make a living and new strategies to grow your marketing agency. Change can be a good thing, let’s talk about how.
Should a Virtual Associate or
Marketer Quit During Covid19?
Before you pack it up, we here at Graham Virtual Marketing Solutions suggest otherwise. We are not monsters meaning if there are health issues that you are struggling with yourself or with a loved one, that trumps all. However, if you are most of the purposely segregated healthy marketeers, we strongly encourage you to stay the course. Although times are uncertain and will go down in history books we are resilient. As business professionals we want to put our potential customers at ease (Friesen, S., 2020). In order to do that we must be diligent.
Be flexible and reassure people that we are all in this together and use technology to connect. Do not focus all of your energy on marketing in a pushy way. Be confident in what you know and continue to learn however, focus on where the business is at and most importantly, kee growing your pipeline (Friesen, S., 2020). Once the social distancing ban is modified and people start progressing in business, they will remember you so be sure to circle back around at that time.
How Do I Manage or Make Money?
We here at Graham Virtual Marketing Solutions understand that not every freelancer or marketing agency is financially strong, especially if they are a start up. People need to pay their bills and eat. We cannot tell you that this will be easy. Our first suggestion is if you do not have a substantial amount of money saved to live on for the next few months, look into resources in your area such as local food bands, financial aid, and talk to your mortgage lender or landlord to negotiate the high ticket expenses. Look into small business loans or grants.
What Types of Businesses are
Looking for Virtual associates?
“Everyone including freelancers and small businesses are struggling,” says Rafael Espinal, president of the Freelancers Union. Although times are tough, another thing to note is that working from home is the new norm for millions due to this pandemic. Many will go back to an office space, however, that dynamic will change with social distancing guidelines in place. Companies are now starting to see the health benefits and financial advantages of working virtually (Shepard, E., 2020).
With Zoom meetings becoming popular and not having to travel to meet with a client or vendor, many will take the plunge and work with freelancers. Now is a great time to adjust your skill set, evaluate your finances and connect with your network both online and offline (Shepard, E., 2020). Doing these types of things not only keeps you busy, it will give you a leg up when business start to invest in marketing again. The businesses that are looking for freelancers and small marketing firms are small to mid-size companies that have had to lay off staff or change how they do business and are now ready to outsource their administrative, accounting and marketing tasks (Shepard, E., 2020).
“Whether you’re a small business owner or a freelancer, your Profile is just the beginning of making your presence known on LinkedIn. It’s a place for you to share your personal credentials and work history, to be a part of larger conversations taking place within your industry, and to privately connect with other professionals.”
“Here’s what a Profile page on LinkedIn can do for you:
- Show potential clients who you are, and build credibility. As the face of your business, your personal credibility on LinkedIn impacts the credibility of your business.
- Put faces to names. Members with a Profile photo get up to 9x more connection requests, 21x more Profile views, and 36x more messages.
- Increase industry visibility. More than 300K LinkedIn members search for Profiles via industry type each week.
- Get your story out there. Everyone loves a good story—step up to the plate and tell yours in the available Summary section. Let your readers know what you do and why you do it.
- Connect your brand to your Profile. Add media like articles, videos, and photos to your Profile’s available work experience section to illustrate work the you’ve done at your small business (Chandra, V., 2019).”
Chandra, V. (2019). How Small Businesses and Freelancers Can Leverage LinkedIn. linkedin.com. Retrieved from https://www.linkedin.com/profinder/blog/how-to-leverage-linkedin.
Friesen, S. (2020). Should You Stop Marketing During COVID-19? business2community.com. Retrieved from https://www.business2community.com/crisis-management/should-you-stop-marketing-during-covid-19-02295611.
McNeil, D. Jr. (2020). The Coronavirus in America: The Year Ahead. newyorktimes.com. Retrieved from https://www.nytimes.com/2020/04/18/health/coronavirus-america-future.html.
Shepard, E. (2020). The coronavirus could change how freelancers work in the long term. fortune.com. Retrieved from https://fortune.com/2020/04/15/freelancers-coronavirus-stimulus-package-freelance-work-covid-19-impact-predictions/.
Younger, J. (2020). COVID 19 Is Likely To Give Freelancing A Major Growth Spurt. forbes.com. Retrieved from https://www.forbes.com/sites/jonyounger/2020/04/14/covid-19-is-likely-to-give-freelancing-a-major-growth-spurt/#79881fb57f37.