Role Of Social Media (LinkedIn)

1-9-90 Rule “There is a rule of thumb called the 1– 9– 90 rule. It says that 1 percent of the people create the social media content, 9 percent of people participate in that content, and the other 90 percent are passive. It’s okay to be passive— although as a marketer, you want to beContinue reading “Role Of Social Media (LinkedIn)”

Under Armor: Where Do We Go from Here?

Under Armour’s Willful Digital Moves – what segmentation strategies were implemented? “Market segmentation is the process of dividing the large and diverse mass market into subsets of consumers who share common needs, characteristics, or behaviors, and then targeting one or more of those segments with a distinct marketing mix. By identifying groups of highly similarContinue reading “Under Armor: Where Do We Go from Here?”

My Social Media Presence Matters

About me Hello, my name is Lydia Graham of CT.  I was 47 when I decided to go back to school finishing my Business Communications degree minoring in Marketing with a focus on New Age Media.  Just to think that over twenty years ago I had no idea what I wanted to do with myContinue reading “My Social Media Presence Matters”