Preliminary findings and limitations – FAKE COMPANY

Market research and chosen organization’s objectives

How does market research support my organization’s objectives?

Before we started our market research for the new product Ford Films, we had to do a lot of internal communication. During our briefings, we discussed our budget, the economy and possible unforeseen changes. We also reviewed market dynamics, technology and how it all changes. We also talked about the target demographic and how we needed to handle that part of the research carefully (Tutor2U, N.D.). We needed to understand spending habits, the type of people that don’t mind splurging on luxury and how they think (Cision Conributor, 2017).

Based on these objectives, we reviewed books, articles, internal documents from the company and our company in regards to modern technology and how people have responded. We then put together focus groups, surveys, questionnaires on social media and we also did some testing via virtual landscapes as well as real time testing. This allowed the consumer to get a hands on experience with the product to see if they like it. We called this approach testing the market (Babin, B. p. 255).

By utilizing our market research through the above channels, we were able to secure our decision that Ford Films is a good choice and that it would do very well in the target market that we ran tests on. We were also able to secure financing for the new technology, and work with development teams to create and implement long term strategies for similar products that we are looking into for the future (Stewart, C., 2015).

Industry trends, possible future trends, possible implications of these trends for our organization

current and future trends

Based on our research, there are five trends sweeping the automotive industry in regards with technology integration.  Internet of things (IoT), Cloud/hybrid computing models, In- Car apps, AI platforms/Analytics and Digital Factory.   By taking these trends into consideration, it puts us at an advantage when marketing the product Ford Films (DXC on Analysis Blog, 2019). 

As for the implications this will have on the organization, there is not anyone that can truly predict trends because just like they are not pre – determined such is the same as the market (Deener, W., 2016). However, based on the information shared above our plan seems to be supported in regards to our new product being successful.

How does your proposed marketing strategy align to legal, ethical, and industry standards?

Ethics and legal standards in marketing

Ford is one of the world’s most ethical companies according to The News Wheel.  This makes the automotive company stand out among its competitors in the industry.  By 2017 it was voted most ethical for seven years in a row (The News Wheel, 2017).

While putting together our proposed strategy the fact that Ford has such high standards ethically in the industry we wanted to make sure our ethical and legal strategy was as strong. We became members of the American Marketing Association (AMA) which is an essential community for marketers. The American Marketing Association commits itself to promoting the highest standard of professional ethical norms and values for its members (AMA, N.D.).

We also have a legal team in place for the what ifs. We will pay attention to the following:
The data we collect, invasion of privacy, how that information is distributed, and making sure information is not misleading (Goodyer, M., N.D.).

Limitations encountered in creating marketing proposal

Information regarding our proposal and limitations/how we handled

The limitations we encountered was the idea of how to bring an old fashioned concept to a modern day and fast paced era. With all of the gadgets and devices out there, would our market slow down enough to enjoy Ford Films and how could we convey the excitement about this product on our proposal? What we decided to do was include a statistical result of our sample ages 20 to 65 from our survey results and include it in our proposal (Aging in place, 2019).

Our statistic yielded results of the probability of 95% this age group with earnings of 150k and up were more likely to purchase the vehicles with the new technology. This part of the presentation which included a chart and list of interested buyers from our demographic database closed any gaps there may have been in our research and put the Ford Motor company at ease that their cars with the new feature would sell (Statistic Solutions, N.D.).

References

Aging In Place (2019). Technology In Our Life Today and How it Has Changed. Aging In Place. Retrieved from https://www.aginginplace.org/technology-in-our-life-today-and-how-it-has-changed/.

AMA (N.D.). Ethics Archives. AMA. Retrieved from https://www.ama.org/topics/ethics/.

Babin, B. (2016 Copyright). Essentials of Marketing Research. [MBS Direct]. Retrieved from https://mbsdirect.vitalsource.com/#/books/9781305688094/.

Cision Contributor (2017). Consumers in the Age of Distraction. Cision Contributor.

Deemer, W. (2016). No one can predict the market, so why should we kep trying? Dallas News. Retrieved from https://www.dallasnews.com/business/personal-finance/2016/10/31/no-one-can-predict-the-market-so-why-do-we-keep-trying/.

DXC technology (2019). Five technology trends driving the automotive industry into the future. DXC technology. Retrieved from https://blogs.dxc.technology/2019/05/06/five-technology-trends-driving-the-automotive-industry-into-the-future/.

Statistic Solutions (N.D.). Market Research Statistic Solutions. Retrieved from https://www.statisticssolutions.com/market-research/.

Stewart, C. (2015). 4 Business Goals Market Research Can Help You Accomplish. Market Research. Retrieved from https://blog.marketresearch.com/4-business-goals-market-research-can-help-you-accomplish.

The News Wheel (2017). Ford Makes Ethisphere’s World’s Most Ethical Companies List for Eighth Straight Year. The News Wheel. Retrieved from https://thenewswheel.com/ford-makes-ethispheres-worlds-most-ethical-companies-list-for-eighth-straight-year/.

Tutor2U (N.D.). Internal and External Influences on Marketing Objectives. Tutor2U. Retrieved from https://www.tutor2u.net/business/reference/internal-and-external-influences-on-marketing-objectives.

#SEO, #virtual, #freelance #writing #wordpress #blog #article #marketing #social media #content #graphic #design #videomarketing #digital

Effectively Impacting the Consumer Through Digital Media

Whirlpool: Customer – Driven Social Media

Meeting the wants and needs of the target audience

Whirlpool wanted to change the conversation and give consumers a reason and interest to engage with the brand beyond the product. Research found that consumers often lost sight of the value of the care that they provided their families in everyday life. As part of it, they saw what they did with home appliances as thankless, repetitive and unfulfilling chores. And yet, studies showed that those same chores had tremendous value for their families and society.

With the launch of Whirlpool’s ‘Every day, care,’ the team set out to prove that every chore is an act of love and has the power to impact the world. To evolve Whirlpool conversations from rational (product-based) to emotional (people-based), they committed to unearthing thousands of stories of ‘Every day, care’ from real consumers and leaned on word-of-mouth to form a critical foundation to the integrated campaign – which was the brand’s largest ever (Shorty Awards 2019).

Social and consumer experience addressed

To keep things spinning, Whirlpool created an app. With the Whirlpool® App, keeping your laundry moving while you’re on-the-go will become a little easier. You’ll be able to monitor your load, order detergent, or even use the Task Manager to assign tasks to your family members like starting the washer or folding the clothes, right from your phone. Details and privacy info at whirlpool.com/connect (Facebook 2019). From a consumer experience, this frees up the typical 9 – 5 hustler that does not have time to do it all. Therefore, I consider this a success.

With their website and social media pages, Whirlpool has up to date product information, appliances with special features such as Yummly® Guided Cooking. Yummly will send cooking instructions right to select Whirlpool® smart ranges, so you can go from ingredients to freshly baked pie in a snap!

With the Whirlpool® App, keeping your laundry moving while you’re on-the-go will become a little easier. You’ll be able to monitor your load, order detergent, or even use the Task Manager to assign tasks to your family members like starting the washer or folding the clothes, right from your phone. Details and privacy info at whirlpool.com/connect (Facebook 2019). From a consumer experience, this frees up the typical 9 – 5 hustler that does not have time to do it all. Therefore, I consider this a success.

With their website and social media pages, Whirlpool has up to date product information, appliances with special features such as

How Digital Marketers were handled

Whirlpool has addressed a lot of concerns through modern day features which they showcase through social media to their digital marketers. Life doesn’t stop for laundry. That’s why the Whirlpool® app will soon be able to connect with your Apple Watch® to send you updates so you can control your laundry from anywhere. Also, coming soon, start, stop, check and change your laundry cycle on select smart appliances with a compatible voice-enabled device, then the Whirlpool® App will take care of the rest. Details and privacy info at whirlpool.com/connect. Appliance must be set to Remote Enable (Facebook 2019). For people that do research primarily through digital media, this will be very convenient.

Things that could be done to be more efficient

Whirlpool seems to be ahead of the times with the understanding that consumers get bored easily and need more viola. They have four successful marketing channels which are: Facebook (over 1M followers), Twitter (24.6K followers) and YouTube (14K subscribers). Each channel showcases the variety of appliances and how they all work. The nice thing about YouTube is that you get to watch tutorials and commercials before you purchase. When I was young, this was not an option. After reviewing the website, online information and social media marketing channels, the information and reviews seem like top quality and I think efficiency is their last concerns.

The effectiveness of their marketing channels

What Whirlpool does effectively across their website, social media platforms and apps is this: They make sure that the consumer has the ability to order, communicate, and control their appliances all with ease and most times from outside their homes. A person can be at their child’s play and turn their appliances on or off with the tap of an app (Facebook 2019).

Whirlpool Ethics

Whirlpool’s code of ethics requires each of us to act responsibly and maintain the highest levels of personal, business, and legal conduct. Ethical conduct has no boundaries – it applies to Whirlpool and subsidiary employees worldwide (Google 2019). After reviewing their information I am confident in their products and would definitely purchase with no hesitation.

Resources

Google (2019). Whirlpool Ethics. Google Retrieved from https://www.google.com/search??source=hp&ei=HGE2XeS9OeOHggfQzYHYBw&q=whirlpool+ethics&oq=whirlpool+ethics&gs_I=psy-ab.3..0.687.5769..6345…1.0..0.342.2702.4j10j3j1……0….1..gws-wiz….0..35i39j0i131j0i10j0i2213010i2210i30.Go51ypbY_GU&ved=0ahUKEwjku8-a8MnjAhXjg-AKHdBmAHsQ4UDCAc&uact=5

Facebook (2019). Whirlpool USA. Whirlpool USA Retrieved from https://www.facebook.com/whirlpoolusa

Shorty Awards (2019). Honoring the Best of Social Media. Everyday Care Retrieved from https://shortyawards.com/8th/everydaycare-whirlpool-digistabli-and-crowdtap-2

We Are Here Where We Belong

It is a New Day

2020
<p value="<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">Recently, the world changed and it did so to what may seem to many of us overnight. This new virus that is dominating the U.S. has slowed down if not brought our economy to a halt. With that being said, if there were any doubts from companies (both large and small) working with a marketing firm, those have increased. It is not our intent to bring anyone down but instead our goal is to face the problem of our current landscape head on and demonstrate how to work through it instead of avoiding what is happening (McNeil, D., 2020). <br><br>In this article, we will talk about not only this challenge but also the challenges of staying present, encouraging businesses to rethink their strategy and embrace the new norm. We will also focus on how to make a living and new strategies to grow your marketing agency. Change can be a good thing, let's talk about how.Recently, the world changed and it did so to what may seem to many of us overnight. This new virus that is dominating the U.S. has slowed down if not brought our economy to a halt. With that being said, if there were any doubts from companies (both large and small) working with a marketing firm, those have increased. It is not our intent to bring anyone down but instead our goal is to face the problem of our current landscape head on and demonstrate how to work through it instead of avoiding what is happening (McNeil, D., 2020).

In this article, we will talk about not only this challenge but also the challenges of staying present, encouraging businesses to rethink their strategy and embrace the new norm. We will also focus on how to make a living and new strategies to grow your marketing agency. Change can be a good thing, let’s talk about how.

Should a Virtual Associate or
Marketer Quit During Covid19?

Stop Marketing?

Before you pack it up, we here at Graham Virtual Marketing Solutions suggest otherwise. We are not monsters meaning if there are health issues that you are struggling with yourself or with a loved one, that trumps all. However, if you are most of the purposely segregated healthy marketeers, we strongly encourage you to stay the course. Although times are uncertain and will go down in history books we are resilient. As business professionals we want to put our potential customers at ease (Friesen, S., 2020). In order to do that we must be diligent.

Be flexible and reassure people that we are all in this together and use technology to connect. Do not focus all of your energy on marketing in a pushy way. Be confident in what you know and continue to learn however, focus on where the business is at and most importantly, kee growing your pipeline (Friesen, S., 2020). Once the social distancing ban is modified and people start progressing in business, they will remember you so be sure to circle back around at that time.

How Do I Manage or Make Money?

How to be successful during Covid19

We here at Graham Virtual Marketing Solutions understand that not every freelancer or marketing agency is financially strong, especially if they are a start up. People need to pay their bills and eat. We cannot tell you that this will be easy. Our first suggestion is if you do not have a substantial amount of money saved to live on for the next few months, look into resources in your area such as local food bands, financial aid, and talk to your mortgage lender or landlord to negotiate the high ticket expenses. Look into small business loans or grants.

What Types of Businesses are
Looking for Virtual associates?

7 Handy Tips for Running Remote Meetings

“Everyone including freelancers and small businesses are struggling,” says Rafael Espinal, president of the Freelancers Union.  Although times are tough, another thing to note is that working from home is the new norm for millions due to this pandemic. Many will go back to an office space, however, that dynamic will change with social distancing guidelines in place. Companies are now starting to see the health benefits and financial advantages of working virtually (Shepard, E., 2020).

With Zoom meetings becoming popular and not having to travel to meet with a client or vendor, many will take the plunge and work with freelancers. Now is a great time to adjust your skill set, evaluate your finances and connect with your network both online and offline (Shepard, E., 2020). Doing these types of things not only keeps you busy, it will give you a leg up when business start to invest in marketing again. The businesses that are looking for freelancers and small marketing firms are small to mid-size companies that have had to lay off staff or change how they do business and are now ready to outsource their administrative, accounting and marketing tasks (Shepard, E., 2020).

Some final thoughts Rachel Andrew,

“Whether you’re a small business owner or a freelancer, your Profile is just the beginning of making your presence known on LinkedIn. It’s a place for you to share your personal credentials and work history, to be a part of larger conversations taking place within your industry, and to privately connect with other professionals.”

“Here’s what a Profile page on LinkedIn can do for you:

  • Show potential clients who you are, and build credibility. As the face of your business, your personal credibility on LinkedIn impacts the credibility of your business.
  • Put faces to names. Members with a Profile photo get up to 9x more connection requests, 21x more Profile views, and 36x more messages.
  • Increase industry visibility. More than 300K LinkedIn members search for Profiles via industry type each week.
  • Get your story out there. Everyone loves a good story—step up to the plate and tell yours in the available Summary section. Let your readers know what you do and why you do it.
  • Connect your brand to your Profile. Add media like articles, videos, and photos to your Profile’s available work experience section to illustrate work the you’ve done at your small business (Chandra, V., 2019).”

References

Business NH Magazine: Four is the Magic Number in Reference Checking

Chandra, V. (2019). How Small Businesses and Freelancers Can Leverage LinkedIn. linkedin.com. Retrieved from https://www.linkedin.com/profinder/blog/how-to-leverage-linkedin.

Friesen, S. (2020). Should You Stop Marketing During COVID-19? business2community.com. Retrieved from https://www.business2community.com/crisis-management/should-you-stop-marketing-during-covid-19-02295611.

McNeil, D. Jr. (2020). The Coronavirus in America: The Year Ahead. newyorktimes.com. Retrieved from https://www.nytimes.com/2020/04/18/health/coronavirus-america-future.html.

Shepard, E. (2020). The coronavirus could change how freelancers work in the long term. fortune.com. Retrieved from https://fortune.com/2020/04/15/freelancers-coronavirus-stimulus-package-freelance-work-covid-19-impact-predictions/.

Younger, J. (2020). COVID 19 Is Likely To Give Freelancing A Major Growth Spurt. forbes.com. Retrieved from https://www.forbes.com/sites/jonyounger/2020/04/14/covid-19-is-likely-to-give-freelancing-a-major-growth-spurt/#79881fb57f37.

Marketing Implications

Twitter marketing implications &
how it ties to my personal use

English - North America - Twitter Marketing
Twitter for marketing and personal use https://twitter.com/ldgraham48

I chose to focus on Twitter for this blog post. I am learning about this platform, so I figured why not write about it and share my research. Social Media and the concept of it has changed over the past 10-15 years. Unlike other communications and entertainment mediums, social media is built on a non-linear concept. It is not one to many; rather, it is many to many. Personally I get confused at some of the posts and comments that are deemed normal. I come from a time that was more private and we did not share our thoughts, ideas or emotions easily. Now people share just about anything through discussion boards, groups and more (Agresta, Stephanie, et al, 2010).

To imply something is to draw a conclusion without it being said. Needless to say, business owners use social media most likely to gain traffic towards their websites and social platforms. This is good because it eliminates the need to make constant cold calls. Twitter has over 330 million monthly active users and 145 active daily users. Out of these 63 percent are between the ages of 35 and 65 (Lin, Ying, 2019). It hosts all types of tweeters from business owners to celebrities. I myself use it for my company and have over nine hundred followers and growing since 2018.

At first glance, it may seem like the only way to use Twitter is just to show up and start Tweeting. While you do want to be prepared with plenty of content, there are some strategies that successful businesses use to stand out on the platform and use it to their advantage. Let’s dive into some Twitter marketing tips that any brand can use to make the most out of the platform. I do not use for personal use. The posts that I see from other accounts that use it for personal reasons and do well have some type of hook and following (Sproutsocial, N.D.).

Table of Contents

Response to Marketing implications

Sharing content and syndicating it across multiple channels has never been easier. Think of it: You can view a friend’s or colleague’s news feed on Facebook or a status update on Twitter, and then re-post their news to share it with your own user base. There is no conscious daily response where a marketer sits and spends their day so focused on the implications that is measurable in a clearly noted way (Agresta, Stephanie, et al, 2010).

In other words, the above list of marketing tips are a part of many that has been put together by marketing experts in the digital marketing industry to gain traffic and measure their success. One may spend a few hours focused on content development and posting and other parts of the day with emails or managing reports. Some of the things listed above may not ever have a response or be analyzed and that could be because one person cannot do it all (Tennison, M., 2019). With that being said, my company has partnered with a digital marketing company named GeoReach. Together we offer a full service marketing solution and we work with companies across the nation.

Another fact is that for most business owners, social media does not get instant followers and extensive growth overnight, it takes time sometimes years to develop and build true connections. So the response to marketing implications changes along with the marketing strategy, platform and results. Sometimes you may have to tweak content and posts or your web page in order to shift with the current stats that are measured by changes that are out of our control. For example the recent pandemic. We are now in a world that has shifted overnight with death, job loss, remote work and homeschooling and the anxiety of adapting to it all (Lansonsky, R., N.D.).

Doing business/clicking
on ads in Twitter

Marketing Implications (Twitter)
MarkeAds in Twitter

As far as marketing topics go, pay per click (PPC) is always a hot topic. This is something that everyone from the solopreneur building a business out of their parent’s spare bedroom to the head of a multinational enterprise wants to perfect. But look around and you’ll notice a trend. You’ll find copious amounts of content on Google AdWords, Bing, and Facebook Ads, but next to nothing on Twitter (Boyle, P., N.D.). I myself mainly make purchases through a couple of trendy clothing sites like Venus and Target. I also, purchase a lot through Amazon.

The main takeaway here is social media is the place to be for businesses, for personal use it is all about the individual. It is all about feeling connected and if you make a purchase online it is about trust and reviews. You will not find much on Twitter for personal use, mainly trending topics and discussions that you can take part in (Boyle, P., N.D.).

References

Who to Ask for a Reference When You Can't Ask Your Boss – UConn ...

Agresta, Stephanie, et al, (2010). Perspectives on Social Media Marketing, Course Technology, 2010. ProQuest Ebook Central. Retrieved from http://ebookcentral.proquest.com/lib/snhu-ebooks/detail.action?docID=3136366.

Boyle, P. (N.D.). Do Twitter Ads Really Work? (Or Should You Focus on Other Platforms?). singlegrain.com. Retrieved from https://www.singlegrain.com/twitter/do-twitter-ads-really-work/.

Lansonsky, R. (N.D.). Why Online Marketing Takes Time to Work. web.com. Retrieved from https://www.web.com/blog/grow/marketing/why-marketing-solutions-take-time-to-work.

Lin, Y. (2019). 10 Twitter Statistics Every Marketer Should Know in 2020 [Infographic]. oberlo.com. Retrieved from https://www.oberlo.com/blog/twitter-statistics.

Sproutsocial (N.D.). How to create a Twitter marketing strategy for your brand. sproutsocial.com. Retrieved from https://sproutsocial.com/twitter-marketing/.

Tennison, M. (2019). WHAT IS PARTNERSHIP MARKETING AND WHY IS IT IMPORTANT? boostability.com. Retrieved from https://www.boostability.com/what-is-partnership-marketing-and-why-is-it-important/.





Going Green with Google – 2022

GOING GREEN WITH GOOGLE

My Chosen Brand

Google Goes Green

Joining a slew of other hardware manufacturers, Google has announced that it will making a bigger move towards sustainability. While the company took steps to be more transparent in its environmental impact in 2018 by releasing environmental reports; Google is now taking its green initiative a step further. The sustainable solutions they are working on are:

*hardware and services will be carbon neutral by 2020.
*Made by Google products will include recycled materials also looking to maximize recycled content where possible by 2022
*Make technology that puts people first expanding the benefits of technology (Jones, T., 2019).

As of 2018, Google also announced they want to bring one million thermostats to families in need by 2023. This is how we will achieve our ambition to leave people, the planet, and our communities better than we found them (Megan, A., 2019).  This shows they are being socially and ethically responsible (Olsen, K., Veerman, B.).

How Google is Socially Responsible

Socially Responsible Investing - Chicory Wealth

To maintain its leadership as an innovative technology firm, Google must address the interests of its stakeholders through suitable corporate social responsibility (CSR) policies. The company’s current CSR efforts are comprehensive and satisfactory, based on international standards and expectations (Meyer, P., 2017). Their stakeholders included:

1. Users
2. Employees
3. Advertisers and customers
4. Investors
5. Governments
6. Communities (Meyer, P., 2017)

There is also details about how they need to do better in these areas and plan on doing more over the next two years. Based on the recent data, they are doing their due diligence in regards to social responsibility (Meyer, P., 2017).

Google and China, efforts to rewrite a tale, but with censorship
Google and China

Google had some issues with China in 2010. The company quietly developed a censored search engine for the country. They also participated in project Maven which uses artificial intelligence to interpret and categorize data for U.S. military forces, prompted internal controversy. Some Google employees quit, and thousands of others expressed opposition to work that could be used for weapons targeting (Sewall, S., 2018).

google legal
Legal/Ethical

Google has had legal cases involving ethics issues with China. When a Web-surfer searched “Tiananmen Square” on Google’s Chinese language Web site in Los Angeles, reports of the 1989 demonstrations popped up. So if the same surfer entered the same words on Google’s Chinese language site in Beijing (at various times either nothing or innocuous history came up) (Heineman, B., 2010). 

In a post on its Web site from its chief legal officer, Google said that recent, repeated hacker attacks originating from China had compromised its intellectual property and threatened the confidentiality of “gmail accounts of Chinese human rights activists.” These events, Google said, raise issues of security, privacy and global free speech.  As of today Google and China have arrived on new terms and they shut down the site (Google.cn). Their legal team handled (Heineman, B., 2010.).

The four pillars of sustainability
Environment or profit?

Google says they are a working to achieve a positive environmental impact throughout their value chain in five key ways:
1. by designing efficient data centers,
2. advancing carbon-free energy,
3. creating sustainable workplaces,
4. building better devices and services,
5. and empowering users with technology (Environmental Report, 2020).

In regards to technology and other Google tools they are making money. So I would suggest they are focused on both, but seem to tackle these areas separately.

Resources

Environmental Report (2019). Google Environmental Report 2019. services.google.com. Retrieved from https://services.google.com/fh/files/misc/google_2019-environmental-report.pdf.

Heineman, B. (2010). The Google Case: When Law and Ethics Collide. Theatlantic.com. Retrieved from https://www.theatlantic.com/politics/archive/2010/01/the-google-case-when-law-and-ethics-collide/33438/.

Jones, T. (2019). Google Goes Green. gizmodo.com. Retrieved from https://www.gizmodo.com.au/2019/08/google-goes-green/.

Meegan, A. (2019). Our hardware sustainability commitments. blog.google.net. Retrieved from https://blog.google/outreach-initiatives/sustainability/hardware-sustainability-commitments/?utm_source=ausdroid.net.

Meyer, O. (2017). Google Stakeholders & Corporate Social Responsibility (CSR). panmore.com. Retrieved from http://panmore.com/google-stakeholders-corporate-social-responsibility-csr-analysis.

Olsen, K., Veerman, B. (2010). Corporate Social Responsibility. slideshare.net. Retrieved from https://www.slideshare.net/gvlk/one-smooth-stone-corporate-social-responsibility-2907719.

Sewall, S. (2018). Google was working on two ethically questionable projects. It quit the wrong one. Washingtonpost.com Retrieved from https://www.washingtonpost.com/opinions/google-was-working-on-two-ethically-questionable-projects-it-quit-the-wrong-one/2018/09/07/f95ee7b4-a639-11e8-97ce-cc9042272f07_story.html.





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